Adcock Ingram Outdoor Campaign “Doom Insecticide” 2005, South Africa.
Creative Director: Sebastian Lembke, Art Director: Sebastian Lembke, Agency: TBWA\Hunt Lascaris, Johannesburg, South Africa.

The South African product DOOM by Adcock Ingram, is well-known for repelling insects in homes. For over sixty years, DOOM has repeatedly shown their customers that nothing works as well as ”fast, deadly DOOM.”

By creating a billboard radiating UV lights which repelled insects, DOOM was able to literally demonstrate the effect of their product.