Born and bred in Stockholm, Sweden.
My hunger to do great work and explore new things has brought me to three different
continents so far.
Being exposed to business-to-business advertising at early age, I found the creative environment
at the advertising agency truly fascinating. After studying at Berghs School of Communications,
I went to Amsterdam for a year as a student at John Gillard’s School Of Communications Arts.
From there I landed my first proper job as an Art Director at Batey Hong Kong. Thought that Hong Kong was as far away as you could travel and at that time a bit of England in China.
After the big handover to China I went for a job as a writer at FCB Singapore. From Singapore to the inspiring and scary situation of knocking at the doors of London’s top agencies.
What a great school it was. Then back to the motherland and a few years at Lowe People, Stockholm.
The desire to travel and work with the best brought me to TBWA Hunt Lascaris, Johannesburg,
South Africa, at that time ranked as one of the world’s best agencies – a creative nirvana where big ideas were born and crafted every day. After Hunt Lascaris, a short stint at TBWA Copenhagen
for a transfer to TBWA Hong Kong, where I was in charge of the agency’s flagship accounts Shangri-La Worldwide and Adidas Asia.
I’m currently living in Southern Sweden where I’m running my own clients, crafting my ideas from abroad and pushing the boundaries in the digital world.